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quadrantChart title Reach and engagement of campaigns x-axis Low Reach --> High Reach y-axis Low Engagement --> High Engagement quadrant-1 We should expand quadrant-2 Need to promote quadrant-3 Re-evaluate quadrant-4 May be improved Campaign A: [0.3, 0.6] Campaign B: [0.45, 0.23] Campaign C: [0.57, 0.69] Campaign D: [0.78, 0.34] Campaign E: [0.40, 0.34] Campaign F: [0.35, 0.78]